The Fruit of Knowledge

We offer creative press releases that highlight unique brand identities and achievements that are highly effective in capturing attention and conveying a company's message. Here are some key strategies and examples:

We use compelling visuals: 

• Apple's press release for the Apple Watch Pride Edition incorporated vibrant visuals and text to showcase their support for the LGBTQ community while launching a new product.

Tell a story: 

• Instagram's rebranding press release on Medium explained the reason behind their new interface and logo through videos, images, and text, creating a narrative around their evolution.

Incorporate multimedia elements:

• Modern press releases should go beyond text by including images, videos, infographics, and other visual elements that enhance the story and make it more shareable on social media platforms.

Highlight unique features: 

• Bacardi's press release for their 153rd anniversary emphasized how they worked with mixologists and bartenders globally to design their new iconic bottle, showcasing their collaborative approach.

Connect to larger themes: 

• IMOTO's press release for their electric motorcycles in Indonesia focused on their commitment to sustainability and local economic development, positioning them as key players in the green energy ecosystem.

Use creative language: 

• The Salisbury Zoo's rebranding press release shared insights into their new logo and slogan, creatively explaining how a bear and a bison ended up on their logo while emphasizing their role in the local community.

Emphasize uniqueness: 

• Freshworks' rebranding press release showcased their umbrella branding strategy, bringing together multiple products under a single brand name.

By incorporating these creative elements, companies can craft press releases that not only inform but also engage and inspire their audience, effectively highlighting their unique brand identities and achievements.